Denis is founding partner of Roughly West in the United Kingdom, a consulting company focused on developing systems package solutions for Organizational Transformation. Areas of concentration are: Corporate Strategy Development, Change Management Processes, Desktop Marketing Strategy and Executive Selection and Coaching, Development of Organisational Resilience. Implementation and Creation of Emergent Strategy.

Denis's Strategic Partnership with EDI dates back to the 80's, preceding the creation of Roughly West. At the time he was principal in the Marshgate Group and previous assignments included Alfred Herbert as Technical Services Director; Hawker Siddeley as National Manager, Field Operations and several positions with Associated British Foods and Rank Xerox, all in the UK.

Some of the Roughly West commercial customers include BP, IDV, General Accident, Mazda and Rank Xerox in Great Britain; RAI and ENEL in Italy; The Union Bank of Switzerland; Anglogold Mining and Cadbury in South Africa.

In the public sector, Roughly West has worked extensively with the Metropolitan Police in London and twenty other police organizations in the United Kingdom.

Denis is an Electrical Engineer from the University of London and lives with his partner in business and life, his wife Judith, in the south of France.